If you want to be more creative then you have to make changes from your common everyday actions and thinking. You cannot be creative in an environment where everything is systematic and static unless you deliberately make a change to the system. You have to be strategic in the introduction of new thought processes into a system. You may have a system that is working well and not broken but the competition is changing and innovating and someone else’s innovation could beat your strong blocking and tackling.
Today is the day for you to start purposefully thinking differently about the same situation. Let’s start with thinking in opposites. Thinking in opposites is all about a radical change in thought regarding any single matter of your business. Today is the day to sit down and force your mind to play with a new idea and see what sparks from the creative playtime.
Recently I was at a hospice conference in which no one wanted to come to our booth. I wondered what could I do differently (opposite) to have a better engagement with hospice leaders at a conference? The answer was simple: don’t hope they will stop by and see you at the booth, create a reason for them to want to seek you out. Create in the hospice personnel a desire to find you or hunt you down. I left the booth immediately and went directly to my hotel room to craft a solution: a hospice creativity workbook that helps hospices reinvent the culture to experience real innovation. At the next conference, the attendees who are reading my work on creative hospices will want to come find me. What if hospice leaders were looking at the roster of attendees to see if I would be there instead of me looking to see which hospices would be there? The change of approach (thinking in opposites) led to an amazing idea that has been the recent focus of my life. It is a game changer.
What if every hospice patient was enrolled in the EMR with notes as to who they are, NOT confined in our minds by their admitting diagnosis? Teacher, veteran, grandfather of 20, married for 51 years, etc.? What if each nurse and aid had to learn three things about the patient before the first visit so that they saw the patient first as the special and unique person that they are? Would that change of perception spread throughout the whole hospice and positively alter the manner in which you engaged with the patient? What if your internal metrics that assess your level of care included tracking positive dialogue with the patient about their lives and the items that are important to each patient? What would that do for your relationships with family, friends and referral sources? Many hospices who are best in class already do some of this marvelous type of engagement.